WHA member, European WaterCare, to protect Mitchells & Butlers kitchen equipment

In the UK, WHA member company, European WaterCare, has won a prestigious, three-year contract with Mitchells & Butlers (M&B) to supply calcium treatment units (CTUs) for the 1,700-outlet estate comprising pubs and restaurant venues.

Having successfully met and exceeded all compliance requirements, European WaterCare will provide CTUs for combi ovens and coffee machines operated by M&B’s 15 brands that include Toby Carvery, Harvester, All Bar One, Vintage Inns, Sizzling Pubs, and Ember Inns.

Water treatment can save huge maintenance costs and keep vital equipment running smoothly. Expensive equipment such as combi ovens depend on steam and, especially in hard water areas, build-up of limescale can take its toll causing equipment to malfunction or require replacement. Treating the water correctly saves time, mitigates against business loss due to downtime, and saves money.

Our British identity, our sustainable approach, and our desire to provide pound-for-pound the most cost-effective filtration units on the market appeals to major customers.

Andy Slark, managing director of European WaterCare, said: “The collaboration highlights our company’s strength within the UK filtration sector. WaterCare is making huge strides post-Covid within the hospitality market. Our British identity, our sustainable approach, and our desire to provide pound-for-pound the most cost-effective filtration units on the market appeals to major customers. We have an unwavering mission to recycle and re-use all that we can, including not only our own equipment but also by servicing all competitor filter brands at our in-house recycling centre. We offer cost-effective pence per litre protection to commercial kitchens and coffee shops.”

M&B has ambitious sustainability targets and the European WaterCare contract will help the company’s recycling and reuse targets. WaterCare’s award-winning environmental credentials and commitment to a circular product proposition were important components in winning the contract.