Watercoolers Europe Publishes Programme Brochure for Annual Conference & Trade Fair 2026

Torremolinos, Spain | 13-16 October 2026

Watercoolers Europe has released the official programme brochure for its annual Conference and Trade Fair, taking place this October at the four-star Hotel MS Amaragua in Torremolinos, Spain.

Chair’s Reception

On the evening of 14 October, all registered delegates are invited to the Chair’s Reception at the hotel’s Tropicana Club – an informal beachfront gathering of drinks and canapés ahead of the main programme. Attendance is complimentary.

Conference Programme

The flagship conference on 15 October features an international line-up of speakers addressing key industry topics. Michaela Merk opens with a keynote on sales and service excellence through relational intelligence, followed by Alberto Gutiérrez, Co-founder and CEO of Aquaservice, on trends shaping the Spanish watercooler market. International keynote speaker David Avrin, CSP and Global Speaking Fellow, addresses evolving client expectations, before Akos Petri of Zenith Global closes the day with the latest European market figures and outlook.

Aqua Awards & Gala Dinner

The conference day concludes with the Aqua Awards & Gala Dinner at the Málaga Automobile and Fashion Museum, celebrating outstanding achievement across the industry. Entries are open to all WE members until 30 September 2026.

International Trade Fair

The event concludes on 16 October with the International Trade Fair, free to all visitors, with exhibitor stands open from 10:00 to 15:00.

Registration

Online registration is open now at weannualevent.systemcoffee.pl. The full programme brochure is available to download at here.