Primo Water Corporation has acquired Sip-Well NV, which is uniquely positioned as the premium Belgium water solutions brand and has more than 20,000 customers.
The acquisition further strengthens Primo’s presence in Western and Central Europe, and SipWell is well positioned for strong future growth driven by increased water consumption through healthier lifestyles, improved environmental awareness and the high-growth residential channel. Customers will continue to receive products and services from the vertically integrated distribution and production operations of SipWell, while benefitting from being part of Primo’s global organisation which shares a commitment to high-quality service and a growing platform of products and services.
“SipWell offers high-quality water solutions and delivers superior customer service that aligns with our mission of inspiring healthier lives through better quality water,” says Primo Water Corporation CEO Tom Harrington. “The addition of SipWell makes Primo the leading provider of sustainable drinking solutions in Belgium, expanding the Primo footprint and furthering our vision of providing pure-play water solutions whenever, wherever and however our customers want them.”
SipWell has been operating in Belgium since 1993 and has a centrally positioned water source and production site with significant capacity to grow.