In the United States, PepsiCo-owned brand Gatorade is launching its first-ever water offering to expand its presence in the hydration market.
Gatorade Water, which is expected to be released in the first quarter of 2024, will be available in 1-litre bottles, as well as 700ml bottles with a sports cap and 700ml six-packs.
According to the company, the premium water option undergoes a seven-step enhanced filtration process while also being alkaline and containing 65mg-90mg of sodium (electrolytes) per bottle. It also contains zero calories, carbohydrates and protein.
The electrolyte-infused drink offers a “refreshing and crisp taste,” and was developed to assist active individuals in maintaining hydration throughout the day.
Mike Del Pozzo, president and general manager of the Gatorade Portfolio, said: “The Gatorade portfolio continues to play in a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market. Gatorade Water will bring the trust and credibility of the Gatorade bolt to the water aisle, adding unflavoured alkaline water as yet another solution for active people.”
Emily Boido, senior director of marketing at Gatorade, added: “Today’s athletes and active people are looking for solutions not only in the heat of performance but also throughout their full day. Gatorade Water is a direct result of this consumer need. With the launch of Gatorade Water, we’re bringing active people an unflavored alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust.”