Blupura renovates its brand

For 15 years, Blupura has successfully expressed the desire to innovate the market through a vision focused on the synergy between made-in-Italy and uncompromising design and technology.

In March 2023, the company refreshed its brand for the first time.

The original concept of the Blupura logo was born in 2008, the year the company was founded, to express the innovative philosophy of a brand that intended to interpret a new vision and new values in the water cooler sector, focusing on sustainability (through the use of natural gases and the proposal of machines connected only to the water mains), design, ergonomics and uncompromising choices on the quality and performance of models all conceived, designed and produced in Italy.

Today, after 15 years, Blupura’s is the success story of a well-established, international brand, a leader in its field.

“Change” is the verb that best represents the brand’s history and purpose. Because changing, innovating, improving is what Blupura has always done to remain true to itself and to its values of sustainability, innovation and excellence.

This is the context in which the restyling of the Blupura logo and its new payoff “Always Cooler” should be seen, a choice aimed at conveying to the outside world its constant and positive evolution over time and reinforcing its vision for the future, full of novelties, which we look forward to sharing with all of you.

A new brand, the same passion. Blupura, always cooler.