Wenlock Spring Welcomes local MP in bid for the UK to Stay Cooler!

October 21, 2011

Fall within the context of a UK-wide campaign to give a boost to general awareness of the importance of hydration at the workplace, Wenlock Spring received the visit of local MP, Philip Dunne. Director of Wenlock Spring, Matthew Orme, guided Dunne round the bottling hall, offering him an insight into the whole bottling process, from source to bottle. Local MP Dunne was also introduced to the Wenlock Spring team.

The British Water Cooler Association (BWCA) launched The Stay Cooler! Campaign last June; this campaign intend to unite the efforts of politicians, Trade Unions and interest groups across the UK in order to ensure the true value of the UK water cooler business is understood as well as appreciated by those who have to spread the message and support healthy hydration. 

This step was announced a few months ago by the chairman of the BWCA, John Dundon, who said: “We are also securing further support from unions and other workplace organisations, and at the end of June we will host a fringe event as part of the 2011 Local Government Group Annual Conference in Birmingham, allowing us direct engagement with our key influencers.”

As far as he is concerned, Philip Dunne MP explained about his visit: “I was delighted to visit Wenlock Spring, the largest independent water cooler bottler in the UK and one of the main water bottling companies in Shropshire. Wenlock Spring water was available earlier this week in Westminster for the Parliamentary tug-of-war teams, so it was particularly timely for me to visit the factory today. I was very impressed by the scale and efficiency of the company’s business, which has grown rapidly since the family diversified its farming operations into bottling water in 1989. The business now directly employs 30 people in Shropshire supporting its water cooler business nationwide and increasingly developing the Wenlock Spring brand of bottled water.”

In addition to targeting the decision makers, BWCA within its “Stay Cooler!” campaign is using social networking and media techniques to make the most of consumer awareness of water provision, and empowering consumers to join the campaign. In this sense, consumers and companies are able to be part of a Facebook page in which members could discuss and debate about water provision in the workplace.