WE celebrates 20th anniversary in Berlin 15 -17 October
April 1, 2013
This year marks the 20th Anniversary of Watercoolers Europe. Twenty years of history, full of challenges which, at times, threatened the very existence of the European water cooler industry.
What started as a European group of water cooler bottlers and distributors with a common interest has evolved into Watercoolers Europe. With a seat in Brussels, WE are the voice of the industry, lobbying the EU Commission and embracing the whole water cooler industry for bottled, point-of-use and hydration awareness.
Commitment
WE invites you to celebrate its 20th anniversary in Berlin, Germany’s capital. Known for its notorious past, Berlin is living proof of East and West working together successfully. The WE Berlin Conference & Trade Fair will also continue its longstanding commitment to build bridges between East and West Europe. WE have successfully guided the European industry for the past twenty years, and will continue to work with members and official bodies to ensure a healthy and competitive industry in future years.
Update
The WE Conference Trade Fair in Berlin features an international conference and workshop sessions, giving you an update on the latest market expectations, trends and developments. After the economic downturn of recent years and emerging environmental concerns, the installed base of bottled water and point-of-use coolers is finally experiencing the return of healthy growth, driven by the key benefits of convenience and healthy hydration.
Asia
WE also welcomes to Berlin long-standing friends and colleagues of the Asian and Japanese Associations, to strengthen the already strong relationship between Europe and Asia. WE presents this unique opportunity to meet new prospects, suppliers and colleagues and learn about their relevant developments and successes.
Future
New products, ideas and marketing tools are part of a new future. Join us in Berlin and combine business with pleasure. The city of Berlin offers an amazing array of architecture, historical buildings and museums, all highly recommended for a visit. Be there! I’m counting on you. See you in Berlin!
Alain Adler, chairman WE
More information
For more information about the WE Conference & Trade Fair please download our brochure