Sanpellegrino Company is Champion of Made in Italy in the world
December 21, 2011
The Sanpellegrino company, leader in Italian beverage category, has been awarded ‘Champion of Made in Italy in the World’ and was assigned one of the annual ‘Confindustria Awards for Excellence – Andrea Pininfarina’.
The prestigious award was presented to Sanpellegrino CEO and President Stefano Agostini during a “Make It In Italy” conference in Turin, attended by top management of major Italian companies and various Italian institutions. The award honours the company that has most actively contributed to the international diffusion of ‘Made in Italy’ and the image of Italy and Italian values in international markets.
‘The enhancement of the ‘Made in Italy’ quality and excellence has always played a central role in Sanpellegrino’s business strategy and investments, and this award represents an important recognition of Italian companies by the world', said Stefano Agostini. 'For more than a century, the Sanpellegrino brand has been an ambassador of the refined Italian taste and style, and the results in the international markets show that our choice has been a winning one.’
Sanpellegrino won the award partly thanks to its Italian Talents project, through which the company has built important partnerships since 2010 with other Italian companies of international fame, such as Missoni and Bulgari, in order to communicate globally the innovation, quality, design and prestige that make the Italian lifestyle and culture famous abroad. Sanpellegrino natural mineral water special editions of 2010 and 2011 are examples of such partnerships.