Romania's mineral water market to increase by 3 to 5 per cent in 2012

January 28, 2012

Mineral water consumption in Romania is expected to increase by three to five per cent in 2012 according to Rio Bucovina, one of the main water bottling companies in the country. Last year approximately thirteen million hectolitres of mineral water were bottled in Romania. 

According to the company, the average per capita consumption of bottled mineral water reached 54.55 litres in 2011, increasing about three per cent compared to 2010.

A survey carried out by Rio Bucovina shows that more than 60 per cent of bottled water consumers in Romania are women. More than 80 per cent of consumers drink the water as it is, while 17 per cent prefer mixing sparkling water with alcoholic beverages. 56 per cent of water sold is still, the rest is sparkling.

With a population of over two million, the Romanian capital Bucharest has the highest consumption: more than 60 per cent of Bucharesters drink bottled water each day. Bucharest is followed by Southern Romania and Moldova, Transylvania and Banat. 

Rio Bucovina is in third position in the local bottled water market according to Nielsen data. The company also produces soft drinks and distributes food and non-food products. In 2010 the company reported a RON 85 million turnover and has announced that it hopes to reach RON 110 million in 2011 year-end closing.

Photo credits