Polish Bottled Water Association Promotes Home Delivery

May 19, 2014

The PLBWA have launched an excited campaign to promote home deliveries into the domestic market assisted by PR Agency 24/7.  The main purpose of the campaign is to help PLBWA members reach individual customers in their homes.

The agency conducted special research entitled “The Poles and Water”, examining the most common drinking water habits in Poland.  The results were astonishing and alarming.  They showed how little water is consumed and that there is little awareness on the importance of water for health and wellbeing.  The results have been published in different kinds of printed media; lifestyle, women and health magazines, newspapers etc.

The campaign also involves educational workshops for journalists, when specialists on water and HOD will be asked to comment and answer questions with a view to increasing consumer awareness.  WE will keep you up to date with the progress PLBWA make on this project.