March 22nd: Nestlé Waters Celebrates World Water Day

March 22, 2012

March 22nd will see the whole world commemorate World Water Day 2012. The day is coordinated by the United Nations agency, the Food & Agricultural Organization (FAO) following the ‘Water and Food Security’ guidelines. The aim of World Water Day is to stress the importance of fresh water all around the world.

Nestlé Waters, in collaboration with FAO and NGO Project Wet Foundation, is celebrating World Water Day in 29 countries through a global and coordinated approach. Around the world, Nestlé Waters’ employees will create new activities to boost people’s concern about water and the necessity of healthy hydration for everyone. These activities will focus on young people and children, who are the future managers of both society and health.  

“World Water Day is an opportunity for Nestlé Waters to mobilize not only our employees, but also the local communities in which we operate around the importance of good water management and preservation.  Each year, new countries join in the celebration, which mobilizes hundreds of employees and reaches thousands of children.  This global project has been developed thanks to the support of Project WET with whom Nestlé Waters has been partnered for twenty years.  Today, Project WET is one of the leading organizations working on water education for children,” stated John J. Harris, President and CEO of Nestlé Waters in a press release issued by the company.

Project WET, a non-governmental organization (NGO) which was first launched in 1984 in the United States, is dedicated to the development of educational tools to raise awareness of water issues amongst children.