Natural Hydration Council appoints Pegasus to promote the benefits of bottled water

March 8, 2012

Following a three-way competitive  pitch, the Natural Hydration Council (NHC) has asked Pegasus to help develop campaigns and to commmunicate the hydration benefits of water  to consumers,  healthcare professionals and patient groups.

The NHC is an industry organisation dedicated to researching the science and communicating the facts about natural bottled water. The objectives of the Council are to research and promote the health, environmental and other sustainable benefits of natural bottled water in order to help consumers make informed choices about natural bottled water and hydration in their diet.

Kinvara Carey, NHC general manager, commented: ‘Pegasus’ close media relationships and strategic approach to communicating complex messages in a challenging media environment to consumers and healthcare professionals were key to its appointment.’

On behalf of Pegasus, deputy MD Simon Hackett stated: ‘We look forward to working with the NHC to ensure its authoritative voice in the hydration debate is heard more clearly in a wider range of health areas.’

Pegasus will start the campaign in February.