Keep America Beautiful: the First-Ever \Recycle-Bowl\

October 23, 2011

An amusing approach to waste reduction, Recycle-Bowl was created to provide students with a fun, interactive way to learn about waste reduction and environmental responsibility through in-school recycling.

Keep America Beautiful, Inc., the largest volunteer-based community action and education organization in U.S., recently announced the launch of "Recycle-Bowl," the first comprehensive nationwide recycling competition for elementary, middle and high-school students. Recycle-Bowl was created to provide students with a fun, interactive way to learn about waste reduction and environmental responsibility through in-school recycling.

The incentive-based recycling competition program started past October the 17th through November the 12th, culminating around America Recycles Day, and was opened to all U.S. schools and classrooms. Participating schools will trail and inform about how much recyclable material they collect in order to get a chance to win prizes. When the four-week competition is over, the school that collects the most recyclable material per capita will win $1,000, and there will be a winner per state. Among these prize winnings, a national champion will be chosen which will additionally receive a grand prize of $2,500.

Matt McKenna, president and chief executive officer of Keep America Beautiful, said that "Recycle-Bowl is about much more than simply winning a prize. Through this fun competition, we're providing students, teachers and administrators across the country with an opportunity to learn more about the economic and environmental benefits of recycling, and to inspire their families to take similar actions both at home and in their communities."

The inaugural Recycle-Bowl was sponsored by Nestle Waters North America, an extra effort to help future generations understand the importance of caring for our environment.