IBWA Warns: Maintaining Proper Hydration throughout the Winter Months is just as Important as During Warmer Weather

January 24, 2013

The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather.

“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Chris Hogan, IBWA vice president of communications. “Bottled water is an ideal beverage choice during cold season, when the winter air is dryer and people don’t notice their own moisture loss as much as in the summer months.”

Bottled water provides the perfect beverage choice for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality and good taste.

“And with the variety of types available – from spring and purified to mineral to sparking bottled water – consumers have many choices to suit their specific needs and occasions.  So, choose bottled water and stay hydrated, stay healthy, and stay safe.”

Directly released from IBWA

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