IBWA Video - Highlights Bottled Water as a Choice

January 15, 2014

The International Bottled Water Association (IBWA) has released a second in a series of YouTube videos called ‘Meet Norman’.  The new video highlights the importance of having access to healthy, safe and convenient bottled water.

Video 1
Video 2

WE and IBWA are both members of the ICWBA (International Council of Bottled Water Associations), established in 2000 to represent the interests of the bottled water and water cooler industry worldwide.
IBWA says: ‘The bottled water industry has always been proud to provide a product that helps consumers lead a healthier lifestyle, and through the depiction of ‘Norman’ these videos demonstrate the importance of having bottled water.
‘Studies have shown that when people don’t have access to bottled water, they don’t necessarily drink tap water. Very often people turn to other less-healthy packaged beverages that also have a higher environmental and water footprints than bottled water.
“The idea behind the videos is to help remind people that having access to bottled water is important,” said Chris Hogan, IBWA vice-president of communications. In the first ‘Meet Norman’ video, Norman did not have access to bottled water and he instead consumed sugary drinks, which caused him to gain weight.
“Safe, refreshing water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work, or ‘on the go.’ It is an easy way to stay hydrated and maintain a healthy diet,” said Hogan.


Europe is competing with the U.S. for first place in the obesity crisis. According to a report issued by the Organization for Economic Co-operation and Development, Paris, more than half of European adults are overweight or obese. Obesity rates have doubled in the past 20 years for the 27 member states of the European Union. It is estimated that 1 in 7 children in the EU is obese. The disparity among countries is significant, however. The prevalence of obesity is less than 10 percent in Romania and Italy, but greater than 20 percent in the United Kingdom and Malta.


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