Greiner Packaging International’s first Innovation Day dedicated to “Design in Packaging”.

December 7, 2012

On November 14, 2012, at Packworld (Oberwaltersdorf near Vienna), Greiner Packaging International’s Innovation Day was held for the first time. Eighty guests from all areas of the packaging branch attended; they were presented with seven thrilling speeches and were involved in interesting discussions. As a result of the successful premiere, a second annual Innovation Day will be held next year.

The organizer of the event, Robert Obermayr, K1/K2 Product Group Director and Innovation Manager at Greiner Packaging International, declared, “We have made it our goal to establish Innovation Day as an engaging, regularly occurring inter-branch meeting. Above all, it deals with presenting cutting-edge information, experience sharing and networking.”

Expectations clearly exceeded
Eighty participants from all sectors of the packaging branch responded to Greiner’s invitation to attend this premiere event dedicated to the topic “Design in Packaging”. Obermayr said, “Both the number of participants and all the events during the course of the day definitely exceeded our expectations. The exciting response to the premiere has motivated us to continue with it in the fall of 2013. And already, we have lots of topics in mind.”

Seven top-notch cast speakers
So far, Obermayr has not decided on the number of guest speakers planned for next year. This year, there were seven: Martin A. Schoiswohl (Kommhaus) spoke about “Design and innovation as the supporting elements of successful brand policy”; Volker Limmer (Constantia Flexibles) explained, why there would never be breakthrough success without differentiation; Michael G. Thiessenhusen (Clariant) held a lecture on “ColorWorks™ – Co-Creation as an upside potential process”; Alexander Komenda (Kunststoff Cluster) demonstrated the opportunities made possible with bio-plastics; Andreas Fill (Fill GmbH) described why design and branding are the key factors for success in modern engineering; designer Stefan Ebli (Greiner Packaging International), pointed out that design has (practically) no limits; Matthias Giebel (Berndt & Partner) informed participants of the close connection between packaging, design and brand.