BWCA Taps into Cooler Industry Goodwill for Charity

March 31, 2016

The British Water Cooler Association has announced its’ support of the Charity, ‘Just a Drop’ which provides drinking water and sanitation to communities in developing countries.  The first project is for a borehole project in Kalungwishi  village in Zambia.

At its conference, trade show and annual gala dinner on 17th March 2016 the British Water Cooler Association (BWCA) announced the initiative – and exceeded the target – raising £10,328.   

The project will provide clean drinking water for the village whose inhabitants currently have no access to clean safe water, resulting in waterborne disease striking every week. Children and women have to walk for two hours to fetch water which is unclean and unsafe. This will transform the lives of the villagers.

Phillipa Atkinson-Clow, BWCA General Manager, said: “I couldn’t be more proud of my industry colleagues who gave so generously to this cause. Our Members donated superb prizes to our charity auction and, thanks to them, our superb chief auctioneer Bruce Orme of Wenlock Spring and the enthusiasm of the bidders, we raised all the money – and more.

“Other donations came via on-stand promotions at the trade show to raise money plus one off gifts through our Just Giving site and a substantial cash gift from one member”. 

Chairman John Dundon said: “This is the first time our Members have come together in a charitable programme of this kind and it just demonstrates what a wonderfully empathetic industry this is. I consider this to be one of the most exciting developments of 2016 for the Association. This is a superb example of what we, in the UK, can do to help those for whom drinking clean water is a daily challenge”.

The BWCA intends to continue raising money for Just a Drop towards a further project. To donate visit