Angel Springs’ customers have helped to raise thousands of pounds for children’s charity Make-A-Wish UK

January 17, 2013

In just three months, the water cooler company has donated more than £10,000 to the charity, thanks to a new customer loyalty scheme. For every water bottle sold or water cooler rented, Angel Springs makes a cash donation to the charity.

At its current rate, Angel Springs wins around 1,000 new customers each month, each contributing to the total raised for Make-A-Wish UK. With more than 35,000 customers currently on board, the water cooler firm expects to raise more than £35,000 for the charity within the first year of the initiative.

John Murphy, Angel Springs’ commercial director, said: “We very much support the charity’s cause, so when we launched this initiative we hoped that we could raise a significant sum. However, thanks to new business wins and the continued support of our customers, our fundraising total has skyrocketed, far exceeding our initial expectations. Naturally, we’re extremely pleased – but this is only the first step. Our partnership with Make-A-Wish is a long-term commitment, and we’ll continue working hard to raise awareness of the fantastic work it does. We’d like to say a big ‘thank you’ to our customers. By buying water bottles and renting water coolers, they’ve made a difference in the lives of children facing life-threatening conditions.”

Since the customer loyalty scheme launched, Make-A-Wish UK has been Angel Springs’ designated charity partner.

Previously Angel Springs made lots of donations to many small charities but not really in a structured or targeted way. The company looked for a charity to partner with where it could make a contribution to as a business, and where it could also involve their own staff in a positive way. Angel Springs came across the Make a Wish UK foundation who seemed an ideal match for them (www.MAKE-A-WISH.org.UK ).

Make-A-Wish is a ground-breaking charity which grants dream experiences to children and young people aged 3 to 17-years-old that are living with life-threatening conditions. Established in the UK in 1986, the charity has granted over 8,100  wishes to date, and is hoping to raise £6.8million to send 1,000 seriously-ill children and their families on a once-in-a-life-time experience by the end of 2012. 


Angel Springs devised a scheme where it would contribute an amount per bottle sold and an amount for every new cooler rented, for the first three months this amounted to just over £10,000 (€12,100). On top of this the company has been supplying Make A Wish with co-branded 500ml water bottles for events where they were supported by volunteers. In July/August Angel Springs supplied these co-branded water bottles to their guest and their families from other <countries who were attending the Olympic as part of a wish. 


ANGEL'S STAFF AND MAKE A WISH

Angel Springs staff have already raised extra funds for Make A Wish by taking part in a gruelling Iron Man competition, and the Great North Run. Now, the firm plans to roll out a wider fundraising programme, to maximise donations and raise awareness of the charity’s work with terminally ill children.

Since adopting Make A Wish as its chosen charity, many of Angel Springs’ staff have undertaken challenges and event's to raise money for Make a Wish in addition to the companies Donations. They have included Mark Cross, Regional Sales Director, running the Great North Run, and Andrew Foster and Karina Leach running the Wolverhampton half marathon. Staff have also organised small event's to raise money for the charity including Haloween Fancy Dress and Casual Dress Days. 

“We will continue our staff support in 2013 with each of our 10 depots taking on a challenge to raise money for Make a Wish”, added John Dundon, Managing Director at Angel Springs Watercoolers.