Industry News

Almost a trillion people do not have access to drinkable water, so Levi’s has decided to do something about it. During the celebration of World Water Day, the firm has - among numerous other initiatives - used HOD bottles to dress its shop windows.

The National Association of Convenience Stores (NACS) recently announced that last year’s increase in bottled water sales has continued its upswing during the first few months of 2012. NACS has attributed the rise to the growing popularity of both sparkling and flavoured waters.

Dr. Ulrich August Kreuter, a member of Watercoolers Europe Education & Audit Committee, has been appointed NSF Technical Manager. Dr Kreuter will supervise all technical aspects of NSF International's bottled water and beverage certification operations in the EMEA region. The position also involves managing all of the testing and certification, auditing and training services.

Nestlé Waters, in collaboration with FAO and NGO Project Wet Foundation, is celebrating World Water Day in 29 countries through a global and coordinated approach. Around the world, Nestlé Waters’ employees will educate over 10.000 children on the necessity of healthy hydration for everyone.

The first ADEAC meeting took place in Madrid in February and WE took the opportunity to find out everything about the Spanish water cooler market.

The results showed that mild dehydration had an adverse effect on mood as well as ability to concentrate in both men and women. Both were more likely to feel fatigued and to have diminished cognitive performance when mildly dehydrated, but overall women were more sensitive to dehydration than men.

Ukrainian bottled mineral and drinking water companies, including IDS Group Ukraine and Coca Cola Ukraine, recently announced their decision to form the Association of Mineral and Drinking Water Manufacturers of Ukraine.

“The university has failed to understand that bottled water is most often an alternative to other packaged drinks, which are often less healthy, and is not necessarily an alternative to tap water,”

On February 16th, the first meeting and workshop of ADEAC (Spanish  Watercooler Distributors, Bottlers and Suppliers Association) took place at the AC Atocha Hotel in Madrid. Participating were executives and managers from the main companies operating in Spain,  with the aim of discussing and exchanging views on  the industry and its current challenges.

NHC has asked Pegasus to help develop campaigns and to communicate  the hydration benefits of water  to consumers,  healthcare professionals and patient groups.