Numerous organizations, governments and businesses marked the 2012 World Water day with a wide range of activities. From Berlin to Sao Paulo and Paris to Dubai, people across the world shared  their concern for the world’s natural water resources.


The National Association of Convenience Stores (NACS) recently announced that last year’s increase in bottled water sales has continued its upswing during the first few months of 2012. NACS has attributed the rise to the growing popularity of both sparkling and flavoured waters.


Nestlé Waters, in collaboration with FAO and NGO Project Wet Foundation, is celebrating World Water Day in 29 countries through a global and coordinated approach. Around the world, Nestlé Waters’ employees will educate over 10.000 children on the necessity of healthy hydration for everyone.


“The university has failed to understand that bottled water is most often an alternative to other packaged drinks, which are often less healthy, and is not necessarily an alternative to tap water,”


The INSIGHT 100 scanner exceeded the European Civil Aviation Conference (ECAC) standard for use at airports, with an almost perfect detection capability and neglible false alarm rate in unopened containers.


More than 60 per cent of bottled water consumers in Romania are women. More than 80 per cent of consumers drink the water as it is, while 17 per cent prefer mixing sparkling water with alcoholic beverages. 56 per cent of water sold is still, the rest is sparkling.


November 15th saw the celebration of America Recycles Day. As a part of this, the International Bottled Water Association (IBWA) encouraged increased awareness of the importance of recycling and of choosing consumer products that are packaged in recyclable material.


Future growth will need to be driven by savvy marketing  and further innovation in  products and packaging.


Perrier is one of the oldest spring waters in the marketplace. Alphonse Granier was the first to take an interest in the Vergèze spring in 1841.