The trend for turning publicity stunts into television ads has produced some recent marketing gems. But Nestlé and Contrex have trumped them all with this ad for Contrex mineral water.
Wenlock Spring received the visit of local MP, Philip Dunne to ensure the true value of the UK water cooler business is understood as well as appreciated by those who have to spread the message and support healthy hydration.
Nestlé Waters obtained the highest rate on container recovery. It is the company that applies more efforts to promote Extended Producer Responsibility (EPR).
The U.S. drinks company has suspended an investment of 17€ million in its historic Pennes-Mirabeau plant near Marseilles in retaliation over the French new economic policies that want to obtain extra revenues by a new tax over "sugary beverages".