23.10.2011

Contrex: A witty campaign to stay in shapeBusiness

The trend for turning publicity stunts into television ads has produced some recent marketing gems. But Nestlé and Contrex have trumped them all with this ad for Contrex mineral water.

21.10.2011

Wenlock Spring Welcomes local MP in bid for the UK to Stay Cooler!Business

Wenlock Spring received the visit of local MP, Philip Dunne to ensure the true value of the UK water cooler business is understood as well as appreciated by those who have to spread the message and support healthy hydration.

12.10.2011

Nestlé Waters North America number 1 for its Container recycling initiativesBusiness

Nestlé Waters obtained the highest rate on container recovery. It is the company that applies more efforts to promote Extended Producer Responsibility (EPR).

12.10.2011

Eden Springs Group has appointed a new managing director to oversee the company's operations in SwitzerlandBusiness

Eden Springs Group has a new man in Switzerland: Pascal Despraz. Despraz will be the main person responsible for the Swiss subsidiary.

06.10.2011

Coke and France fight over the ‘sugar’ taxBusiness

The U.S. drinks company has suspended an investment of 17€ million in its historic Pennes-Mirabeau plant near Marseilles in retaliation over the French new economic policies that want to obtain extra revenues by a new tax over "sugary beverages".

05.09.2011

WE’s 17th trade fair & convention in OdessaBusiness

The annual event will take place at Odessa; it will be the first Trade Fair celebrated under a new name: Watercoolers Europe (WE)